I am Ana.
Creative and cheerful
I am passionate about human-centered design, storytelling, and problem-solving with an unconventional vision. My goal is to enhance human experiences.
Learn more about my projects →
About me
With over a year in the design area at Accenture Song, I have participated in research, service design, innovation, and marketing projects. I studied for my bachelor's degree in Communication Sciences at the Universidad de las Américas (UDLA) in Mexico City. A year later, at the start of the pandemic, I began my Master's degree in Design Studies at Universidad de Centro de Diseño, Cine y Televisión, graduating Cum Laude in 2022.
I have dedicated the last three years to various design research projects. My greatest challenge (also my greatest achievement) was conducting extensive research on creating awareness for a rare genetic disease called Alfa 1 antitrypsin. My research took up to two years, giving me a wealth of experience in design research. In my investigation, I used various design and storytelling methods to demonstrate the effects of COVID-19 on patients with Alfa 1 antitrypsin. If you would like to know more about my project, click here.
In addition to my professional pursuits, I also love writing fiction and developing creative and complex universes with ethical conflicts.
My Projects
Design
My main focus is on design research, the use of systemic thinking and the implementation of services design. Take a look below to learn more about my projects.
Writing
One of my great passions is creative writing. In the link you can read my original writing in different formats and genres (mainly fantasy) ;).
Videos
I was the project's writer, producer, and director of a short film; if you are interested, click watch.
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Accomplishments
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Academic Poster: “The Medical and Emotional Journey of a Patient with a Rare Genetic Disease Infected with COVID-19” Published in the 15th edition of the magazine Economía Creativa (2021) by CENTRO.
A fantasy short story: “El Palacio Rojo” Published by a digital literary magazine Zompantle (Jun 2020)
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NORD Rare Diseases and Orphan Products Breakthrough Summit (2021)
Salúd con los Expertos Segunda Jornada de ER (2022).
For more information click here
Experience
Design Research Analyst
Accenture Song - Design
Mar 2023 - Present
Knowledge Manager
Mercer - Global consulting firm
Oct 2021 - 2023
Product Manager
Genuina Media - Podcast producer
Jan - Mar 2021
Sales Manager
Sana Banana - Foodservice Company
Jan 2019- May 2019
Content Creator
VF Agencia Literaria - Literary Agency
Mar 2017 - May 2018
Tools
HTML (basic)
Figma (basic)
Adobe Creative Cloud: Illustrator, Premiere Pro 2021 (basic)
Microsoft Suite: Excel, Word, PowerPoint (advanced)
Microsoft Teams (advanced)
Sharepoint (advanced)
Final draft (advanced)
Zoom (advanced)
Skills
Storytelling
Design Methods
Design Research
Digital Product Design
Communication
Empathy
Design and edit content